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Viral Advertising

Viral refers to the phenomenon of content that is passed on and shared by its viewers, causing an exponential growth in viewers.

Whilst the mechanisms for spreading "virals" has evolved over the past 15 years, the principle of producing great viral marketing campaigns remains the same:

1.         Produce engaging content

2.         Produce a mechanism for sharing the content

Viral videos have seen a proliferation in recent years thanks to the rise of online video sharing sites and social networks. These videos spread like wildfire and yet were not designed as viral advertising campaigns and went viral more by accident than design.

The golden egg for many advertising agencies has been to replicate the success of these viral videos within video advertising or viral marketing campaigns attached to brands.

Although there is no guarantee of a viral hit, many features can be built into a video to give it the best chances of being a viral success.

Resonate with your audience - What are your viewers talking about/ sharing/ associating with? Virals are used as a form of social currency online so anything that you can produce that will make them look funny, clever, cool etc is likely to get passed on.

Provide a trigger - Something that will engage the viewers to pass on. This might be a shock, joke or random event that sets a desire to spread a particular piece of footage to their peers.

Make it High Impact - Viral videos do not work with mediocrity. They have to stun. So, to ensure your viral marketing has the best chance of success, make it really funny or a huge shock. Less triggers emphasized is better than many triggers that are low key.

Seed it - Don't stay passive waiting for your audience to find you perfect viral advert. Use paid services such as Stumbleupon or Sharethrough to gain as much exposure as you can quickly to your content.

Open Up - Do not be shy - ensure your video can be tweeted, shortened, downloaded. It will only become a viral video if you open up the mechanism to allow it to be shared.

Timing - events, news stories and seasonal events can all be an excellent way to ensure your viral video has the best chance of success. Better still, focus around an annual event and your viral advert will reappear every year.

Track - So how do you know if your viral advertising campaign has been a success? Tracking. Use YouTube Insights or services such as Tubemogul to keep a score of how successful your viral video advertising campaign is.

Online Video Marketing Campaign

Why Does Online Video For Business Work?

Customers report back 100%, 200% and even 300% in increased enquiries directly as a result of the web video productions. The reason online videos improve conversions so dramatically is simple: a website video is more compelling, more immediate, and less demanding than traditional web pages. These days we’re all too busy to get a good night’s sleep, let alone spend unnecessary time searching a web page for information.

A web video production presents your key proposition in seconds, saving your visitors precious time. It stands to reason that this format gets better results. It’s short. It’s sharp. It’s simple.

Corporate Web Video Production Applications

Web videos have become a crucial part of the online marketing activity. They are being used to market, to sell, to explain the detail of products and services and to provide customer service, help, advice and guidance. The applications, uses and services for professional website video productions are wide and varied.

• High Impact Sales Conversion Marketing Videos
• Custom Corporate Video Presentations
• Product Driven Features & Benefits Video
• Product, Service & Application Tutorials
• Sales Lead Generation Videos
• Web traffic generation Videos
• Website Visitor Welcome Videos
• Client Testimonials
• Internal On Site Business Communications
• Customer Service Call Rate Reduction Videos

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